Introducing TripleLift’s GREEN ETD

There’s only one Earth, and quite frankly, we could all be doing a better job of saving it. 

In 2021, the sustainable product market was valued at an estimated $150 billion, thanks in large part to an uptick in consumer demand. But consumers aren’t the only group looking for ways to help save the planet. We understand that sustainability is now a critical component of advertisers’ marketing strategies and business goals. Advertisers like Intel, Clorox, and Nike, are consistently looking for new ways for their marketing to play a role in lowering the impact on the environment and creating a more sustainable future. 

TripleLift’s GREEN Exchange Traded Deal was built to do just that – give advertisers another way to use their green to keep our planet green. 

Featuring websites that are leading the way in sustainable best practices through their products, content, and charitable giving, GREEN helps advertisers to reach their target market and achieve their sustainable business goals. 

From green products, renewable energy, recycling & upcycling, farming, conservation, organic & vegan lifestyles, there are dozens of opportunities for advertisers to direct their dollars to the platforms behind a more sustainable future.   

Update as of Tuesday, April 25, TripleLift announced its donation of $15,000 to Cool Effect, a Bay Area-based nonprofit dedicated to supporting projects around the globe that reduce carbon emissions. The donation will offset over 1,000 tons of carbon emissions, or the equivalent of consuming 115,000 gallons of gasoline. This is just a small step towards helping our planet by investing in efforts to reduce carbon emissions globally.

For more information, visit our GREEN ETD page.

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