Resources

Latest Content

TripleLift strives to be the most supportive company in ad tech. That’s why we’re always exploring new ideas and developing the resources you need to face the challenges of our industry head on.

6 months ago
TripleLift's New Age of Data Infographic

As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.

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7 months ago
Campaign Measurement: Navigating the Present & Shaping the Future

This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.

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7 months ago
National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots

A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.

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6 months ago
TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity

Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.

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7 months ago
Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand

Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.

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7 months ago
Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences

A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.

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8 months ago
CTV Advertising in the Age of Experience

This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.

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7 months ago
TripleLift Deals In The DV360 Marketplace

TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation

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7 months ago
Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences

An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.

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7 months ago
The New Age of Data

Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.

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7 months ago
Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video

A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.

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7 months ago
A Decade of Creative Innovation: Driving Results on CTV

In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.

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11 months ago
Global Innovation Readiness

Explore the results of our Global Innovation Readiness survey.

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9 months ago
Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core

On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.

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9 months ago
TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships

Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences

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State of DE&I Investment in Digital Advertising

Explore the findings from our report dedicated to improving investment in diverse-owned media.

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9 months ago
TripleLift High Impact Display: Vertical Video Case Study

A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.

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TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand

TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.

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10 months ago
Annie Vines Discusses the Intersection of Retail Media and CTV

The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.

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Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE

Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.

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