The Ultimate Guide to Native Advertising
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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Latest Content
Welcome to your library of the latest TripleLift white papers, case studies and articles.
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Programmatic Native Advertising: How It’s Performing Now & Where It’s Going
Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Native Best Practice Guide
Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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How Marketers Make the Most of Native Advertising for a Successful Media Mix Strategy
Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Native Ads Drives Lower Funnel Efficiency for Auto Brand
Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
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In-Stream Video Drives Market Awareness for Luxury Auto Brand
Learn how a luxury auto brand built awareness with their key audiences using TripleLift's In-Stream Video.
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eCommerce Retailer Crushes CPA Goals with TripleLift
In a recent success story, an eCommerce retailer partnered with TripleLift to create a format-specific, turn-key CPA strategy.
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The Anatomy of an In-Show Placement
Learn about the 5-point system that makes up The Anatomy of an In-Show Placement. Each point is essential to a placement's success and should be used as a guide when deploying In-Show ads.
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CTV’s Extra Credit – How Content Metadata Can Change the Game
Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
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CTV Spot Deals Drive Performance while Maintaining Efficiency
CTV Spot deals increase performance without losing efficiency.
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Custom CTA Drives Customers to Take Action
compiled this native ads example that demonstrates the importance of including a CTA in your native advertising campaigns
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Redesigned Native Image Placements Drive Higher Consumer Engagement
Our latest case study featuring eye tracking results that prove redesigned Native image placements drive higher consumer engagement.
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The Great Give-Up – Are Marketers Ignoring Fraud in CTV?
Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
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HUMAN x TripleLift CTV Case Study
TripleLift leverages HUMAN's MediaGuard solution to drive expansion into CTV
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How Advertisers Can Stay on Top with the Expansion of CTV
This is the first entry in TripleLift’s three-part CTV Myth Busters series!
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CTV Myth Busters White Paper
Check out our CTV Myth Busters White Paper to hear from our experts on how to run efficient campaigns!
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Storygize & eCommerce CPA Case Study
Learn how TripleLift partnered with Storygize to drive incrementality for a popular eCommerce brand.
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CPG In-Show CTV & Branded Video Brand Lift Case Study
Wonder how combining video ad formats can lead to increased awareness? Check out our case study with a popular pasta-alternative brand!
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Avoid Funnel Vision, Find The Right Fix for Your Product Mix
As people continue to cut the cord and spend more time with streaming services, you would expect that advertising agencies would put their money where audiences are. Key word: expect.
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Advertiser's Guide to Unwrapping Holiday Spend
Our research team conducted a creative study perfect for all brands to leverage for holiday planning.
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