The Programmatic Buyer's Guide
Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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Welcome to your library of the latest TripleLift white papers, case studies and articles.
Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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See how a top international CPG brand leveraged TripleLift’s added value creative services to repurpose their YouTube assets to activate an omnichannel campaign that delivered high VCR with low CPM.
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Looking for help achieving CPC goals, an international technology brand teamed up with TripleLift for their recent product launch.
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We’ve done the research to deepen our understanding of consumer values, allowing us to help brands design winning strategies that build relationships and increase ROI this holiday season and beyond.
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How a top finance brand leveraged TripleLift's Branded Video format, to achieve better online video performance.
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Learn how TripleLift's Publisher Operations & Yield Team helped a global partner improve their efficiency, Downstream Win Rate, and rCPM following a bid discrepancy issue.
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A major publisher revenue amplification partner was experiencing low viewability across their ROS/RON placements. Learn how TripleLift helped them increase their viewability and revenue.
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By reducing CPM floors by just 25%, this publisher saw an increase in daily revenue of 214% and a 124% increase in win rates!
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TripleLift’s cookieless targeting solution exceeds efficiency benchmarks, and outperforms third-party cookies.
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Learn how TripleLift rose to the top of the pack for an advertiser looking to consolidate video partners.
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There’s no time to waste when building a strong relationship with your target audience this holiday season and TripleLift’s Research Team has the insights you need to optimize your holiday dollars.
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Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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Authored by: Evon Hung, Senior Analyst, Product Research As the digital landscape continues to evolve, staying on top of the latest changes can be difficult. When it comes to programmatic native,...
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A coffee company achieves brand-changing sales lift results due to TripleLift's HiVIEW and omnichannel offerings.
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Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
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Learn how a luxury auto brand built awareness with their key audiences using TripleLift's In-Stream Video.
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In a recent success story, an eCommerce retailer partnered with TripleLift to create a format-specific, turn-key CPA strategy.
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