Global Innovation Readiness
Explore the results of our Global Innovation Readiness survey.
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Latest Content
TripleLift strives to be the most supportive company in ad tech. That’s why we’re always exploring new ideas and developing the resources you need to face the challenges of our industry head on.
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High Impact Enhanced CTV Spots | TripleLift
In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core
On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.
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TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships
Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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State of DE&I Investment in Digital Advertising
Explore the findings from our report dedicated to improving investment in diverse-owned media.
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TripleLift High Impact Display: Vertical Video Case Study
A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.
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TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand
TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.
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Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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TripleLift Outperforms iSpot CTV Benchmarks
In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE
Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.
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Enhanced Spots Improve Brand Impact in Study with TripleLift & MediaScience
TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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The Impact of Enhanced Spots on the Surrounding Content
TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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TripleLift & Adelaide Partner to Drive Attention for Beauty Brand
TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign's high attention score successfully drove site and store visits.
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Contextual Targeting in CTV
TripleLift is leading the way to solving the lack of standardization across the industry by offering advertisers the most robust set of targeting levers to help advertisers exceed their campaign goals
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The Current State of the CTV Buyer
TripleLift conducted a survey of 408 CTV buyers in the US across key buying teams with questions related to CTV buying behaviors, requirements & perceptions. Explore the report for our findings!
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Prominent Kids Snack Brand Partners with TripleLift for Product Line Expansion
TripleLift drives awareness of popular kids snack brand's new product line as they continue expanding their market reach.
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Debunking Misconceptions About Buying CTV Through SSPs | TripleLift
SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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A New Signal for Success | Embracing New Signals for a Post-Cookie World
The digital advertising landscape is facing a pivotal shift as nearly half of all ad requests are no longer targetable and Google plans to restrict third-party cookies by Q4 2024.
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A New Signal for Success | Innovation Showcase w/ Airey Baringer, VP, Product Management
Enjoy an enlightening Innovation Showcase led by Airey Baringer, VP of Product Management at TripleLift.
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