Welcome to your library of the latest TripleLift white papers, case studies and articles.
We’ve done the research to deepen our understanding of consumer values, allowing us to help brands design winning strategies that build relationships and increase ROI this holiday season and beyond.
READ DOCUMENT
Learn how TripleLift rose to the top of the pack for an advertiser looking to consolidate video partners.
READ DOCUMENT
There’s no time to waste when building a strong relationship with your target audience this holiday season and TripleLift’s Research Team has the insights you need to optimize your holiday dollars.
READ DOCUMENT
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
READ DOCUMENT
Authored by: Evon Hung, Senior Analyst, Product Research As the digital landscape continues to evolve, staying on top of the latest changes can be difficult. When it comes to programmatic native,...
READ ARTICLE
A coffee company achieves brand-changing sales lift results due to TripleLift's HiVIEW and omnichannel offerings.
READ DOCUMENT
Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
READ ARTICLE
Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
READ DOCUMENT
Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
READ ARTICLE
Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
READ DOCUMENT
Learn how a luxury auto brand built awareness with their key audiences using TripleLift's In-Stream Video.
READ DOCUMENT
In a recent success story, an eCommerce retailer partnered with TripleLift to create a format-specific, turn-key CPA strategy.
READ DOCUMENT
Learn about the 5-point system that makes up The Anatomy of an In-Show Placement. Each point is essential to a placement's success and should be used as a guide when deploying In-Show ads.
READ DOCUMENT
Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
READ ARTICLE
TripleLift added CTV Spot deals to an existing In-Stream plan in order to improve VCR without compromising cost efficiencies, driving performance while maintaining efficiency.
VIEW CASE STUDY
From extensive A/B testing conducted by TripleLift Research, we compiled this native ads example that demonstrates the importance of including a CTA in your native advertising campaigns
READ DOCUMENT
Our latest native advertising example featuring eye tracking results that prove redesigned native image placements drive higher consumer engagement.
READ DOCUMENT
Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
READ ARTICLE
TripleLift leverages HUMAN's MediaGuard solution to drive expansion into CTV
READ DOCUMENT
This is the first entry in TripleLift’s three-part CTV Myth Busters series!
READ ARTICLE
Loading More...
