The Ultimate Guide to Native Advertising
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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Welcome to your library of the latest TripleLift white papers, case studies and articles.
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
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Learn how a luxury auto brand built awareness with their key audiences using TripleLift's In-Stream Video.
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In a recent success story, an eCommerce retailer partnered with TripleLift to create a format-specific, turn-key CPA strategy.
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Learn about the 5-point system that makes up The Anatomy of an In-Show Placement. Each point is essential to a placement's success and should be used as a guide when deploying In-Show ads.
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Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
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CTV Spot deals increase performance without losing efficiency.
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compiled this native ads example that demonstrates the importance of including a CTA in your native advertising campaigns
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Our latest case study featuring eye tracking results that prove redesigned Native image placements drive higher consumer engagement.
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Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
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TripleLift leverages HUMAN's MediaGuard solution to drive expansion into CTV
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This is the first entry in TripleLift’s three-part CTV Myth Busters series!
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Check out our CTV Myth Busters White Paper to hear from our experts on how to run efficient campaigns!
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Learn how TripleLift partnered with Storygize to drive incrementality for a popular eCommerce brand.
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Wonder how combining video ad formats can lead to increased awareness? Check out our case study with a popular pasta-alternative brand!
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As people continue to cut the cord and spend more time with streaming services, you would expect that advertising agencies would put their money where audiences are. Key word: expect.
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Our research team conducted a creative study perfect for all brands to leverage for holiday planning.
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