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This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.
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A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.
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Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.
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Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.
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A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.
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This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation
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An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.
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Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.
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A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.
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As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?
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In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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Explore the results of our Global Innovation Readiness survey.
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On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.
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Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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Explore the findings from our report dedicated to improving investment in diverse-owned media.
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A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.
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TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.
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The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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