Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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Explore the results of our Global Innovation Readiness survey.
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TripleLift drives awareness of popular kids snack brand's new product line as they continue expanding their market reach.
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Check out how TripleLift harnessed Kantar's powerful insights to optimize a campaign for a popular tech giant to drive brand awareness.
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In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign's high attention score successfully drove site and store visits.
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TripleLift Audiences helps increase CPMs for publishers and decrease CPCs for Advertisers—and it's all powered by first-party data. You can achieve better results without cookies. We can help.
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TripleLift is leading the way to solving the lack of standardization across the industry by offering advertisers the most robust set of targeting levers to help advertisers exceed their campaign goals
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In the ever-changing world of advertising, innovation reigns supreme. Explore the latest in new CTV advertising solutions in this insightful panel from the IAB NewFronts.
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See how a popular chocolate brand leveraged TripleLift's In-Show Split Screen ad format to elevate awareness and perception amongst their target audience via non-intrusive CTV ad experiences.
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An international food and beverage company partnered with TripleLift to enhance brand perception and drive sales across their 2023 campaigns.
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Extend your programmatic video efforts and achieve CTV campaign success.
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TripleLift has developed the creative technology to deliver High Impact In-Break & In-Show CTV ad experiences that are proven to improve brand metrics like awareness, perception, and recall.
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Learn how TripleLift and an Independent Agency worked together to exceed spending goals on underrepresented voices supply and grew a partnership that's larger than advertising.
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TripleLift conducted a survey of 408 CTV buyers in the US across key buying teams with questions related to CTV buying behaviors, requirements & perceptions. Explore the report for our findings!
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All eyes are on this national sports team in the postseason as they gain attention through TripleLift Video and Adelaide measurement!
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Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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