Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences
An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.
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CTV
From information on dynamic overlay, cutting edge brand insertion, or any of the CTV formats we offer, get the insights you need to stay up to date on the industry's newest, most exciting ecosystems.
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Campaign Measurement: Navigating the Present & Shaping the Future
This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.
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The New Age of Data
Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.
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A Decade of Creative Innovation: Driving Results on CTV
In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV
As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?
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CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core
On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.
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TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships
Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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TripleLift High Impact Display: Vertical Video Case Study
A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.
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Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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Enhanced Spots Improve Brand Impact in Study with TripleLift & MediaScience
TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE
Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.
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TripleLift Audiences Helps Automotive Company Engage B2B Decision Makers
Learn how an Automotive brand leveraged TripleLift's publisher first-party contextual and behavioral segments to engage B2B decision makers
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Elevating Digital Advertising for Everyone
We believe we only win when everyone wins - advertisers who require better performance, publishers and platforms who seek greater monetization, and consumers who want better ads experiences.
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Debunking Misconceptions About Buying CTV Through SSPs | TripleLift
SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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The Impact of Enhanced Spots on the Surrounding Content
TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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Global Innovation Readiness
Explore the results of our Global Innovation Readiness survey.
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Prominent Kids Snack Brand Partners with TripleLift for Product Line Expansion
TripleLift drives awareness of popular kids snack brand's new product line as they continue expanding their market reach.
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Kantar & TripleLift Join Forces to Quantify Brand Impact
Check out how TripleLift harnessed Kantar's powerful insights to optimize a campaign for a popular tech giant to drive brand awareness.
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TripleLift Outperforms iSpot CTV Benchmarks
In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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