TripleLift has always been known for offering solutions that initially appear improbable, but later seem inevitable. We proved Native can be scaled across thousands of publishers and perform...
READ ARTICLE
Authored by: Alyssa Budke, Field Marketing Manager Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their...
READ ARTICLE
Authored by: Miranda Dennis, Associate Director, Product Marketing First-party data has become the most indispensable asset in digital advertising. And everyone wants a piece of it. Advertisers...
READ ARTICLE
Authored by: Grant Nelson, Senior Product Manager I use my GPS when I go anywhere, even if I’ve been there a million times. I trust it because it’s always been accurate. But what if my GPS was...
READ ARTICLE
Authored by: Airey Baringer, VP, Product Management In the last installment of our retail media blog series, we explored the creative challenges and opportunities in this growing ecosystem. In...
READ ARTICLE
Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their inventory and share their expertise and unique POV...
READ ARTICLE
As a premium environment, CTV often commands a premium cost. But with that cost comes expectations from advertisers around inventory, performance, and efficiency. As streaming evolves,...
READ ARTICLE
Authored by: James Oyedele, Senior Product Manager In last month’s feature from our retail media blog series, we explored the challenges and opportunities we see in today’s retail space,...
READ ARTICLE
At TripleLift, economic inclusion in media matters. Elevating digital advertising across every screen means uplifting minority-owned publishers with unique perspectives and helping them monetize...
READ ARTICLE
Authored by: Annie Vines, Senior Director, Business Development In the first installment of our retail media blog series, we introduced off-site advertising, a growing trend in the space. Brands...
READ ARTICLE
Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their inventory and share their expertise and unique POV...
READ ARTICLE
Authored by: Caroline Gosnear, Product Marketing Manager Retail media has become a hot topic in the digital world. But what exactly is it? It’s an umbrella term that describes advertising directly...
READ ARTICLE
The holiday season has arrived, bringing the enchantment of sparkling lights, festive decorations, and a deluge of holiday-themed commercials. Q4 is the peak season for consumer spending. And it’s...
READ ARTICLE
Authored by: Neil Smith, VP of CTV Revenue In advertising, staying ahead of the game requires adaptability, agility, and a keen understanding of where your target audience spends their time. With...
READ ARTICLE
Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their inventory and share their expertise and unique POV...
READ ARTICLE
Ready or not, in 2024, we’ll all be living in a digital world without third-party cookies. Fortunately, test results show that our solution for targeting in cookie-constrained environments are in...
READ ARTICLE
Written by Annie Vines, Account Director, Business Development Made For Advertising (MFA) has made considerable waves across our industry, primarily driven by organizations like Jounce Media and...
READ ARTICLE
Written by Matthew Morgan, Managing Director, Publisher Client Services At TripleLift, our commitment to making a positive impact extends beyond the world of digital advertising. This September,...
READ ARTICLE
Written by Thomas Brandon, VP, Agency Strategy and Economic Inclusion At TripleLift, Diversity, Equity, and Inclusion (DE&I) are more than just words – we’re taking action to drive change and...
READ ARTICLE
Authored by: Sara Nirenberg, Sr. Research Analyst & Alyssa Budke, Field Marketing Manager Believe it or not, it’s time to start thinking about the holiday season, and in #AdTech, that means...
READ ARTICLE
Loading More...
