2024 won’t be the beginning of cookie deprecation, it’ll be the end of it. A strategy based on first-party data is the key to cookieless success. Let’s dive in. The Problem: Third-party Cookies...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Ahead of Earth Day, the global programmatic giant is taking major steps to better the planet and spur industry action TripleLift, the digital media platform on a mission to elevate advertising...
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Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Authored by: Matt Simon, Sr. Director, U.S. Sales, TripleLift As the dust settles on one of the classic Super Bowl games, it’s not just sports fans that will be taking stock. As one of the biggest...
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Connected TV (CTV) has laid the foundation for a new era in television advertising. 2022 saw a meteoric rise in time spent on the platform, surpassing linear TV viewership. In fact, in Q1 2022,...
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The following post was originally an email sent to TripleLift employees by Dave Clark, CEO, on February 9, 2023. Today we’re announcing a very difficult change for TripleLift. We are planning to...
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Cinedigm expands in-show advertising opportunities across its 15 FAST channels and over 15,000 on-demand titles TripleLift, one of the largest advertising technology platforms in the world, today...
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Free ad-supported channels (FAST) are popping up everywhere. But are they a good opportunity for advertisers? Well, with the right information, they certainly can be. With over a thousand FAST...
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‘Media + Data’ strategy positions company to fulfill demand for first-party data and CTV solutions TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month...
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Partnership brings independent effective measurement to the CTV and TV marketplace New York – December 15 – TripleLift, the advertising technology company reinventing ad placement has announced...
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Two decades ago, we witnessed a transformation in how people consume content. This digital shift has changed advertising from search and social media to smartphones and on-demand streaming....
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Kristiansen will be responsible for leading TripleLift’s strategic initiatives as it accelerates media + data strategy TripleLift, the advertising technology company reinventing ad placement,...
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Screen time is growing exponentially. Coupled with increased privacy restrictions and economic pressures, several media businesses are looking to more ad-supported models. DSPs will have to adjust...
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The AdTech industry began honing in on innovative data solutions in 2022. Driven mainly by cookie panic and a global shift toward a more user-friendly digital ecosystem, this focus on data will...
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Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
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With 90% of consumers planning to shop online this holiday season, Cyber Week is the time for an awareness play to peak customer interest and capitalize on retail’s golden hour with an effective...
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Earlier this week, marketers added another challenge to their growing list that includes a myriad of global and economic hurdles: changes to Twitter’s content moderation practices. Twitter has...
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Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
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