Authored by: Alyssa Budke, Field Marketing Manager In today’s rapidly evolving digital landscape, the importance of Diversity, Equity, and Inclusion (DE&I) in advertising can easily be overlooked....
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TTD’s announcement of the SP500+ and release of the top 100 publishers aims to set standards for what defines premium in a programmatic world. It offers tenants that are essential to consider but...
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Authored by: Jordan Grossman, Manager, Field Marketing By next year, advertisers will fall into two distinct categories: those prepared for cookie deprecation and those who are not. The prepared...
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By next year, advertisers will fall into two distinct categories: those prepared for cookie deprecation and those who are not. The prepared advertisers —leveraging contextual advertising...
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Authored by: Alyssa Budke, Field Marketing Manager Did you miss out on the latest buzz at AdExchanger’s Programmatic I/O last week? Don’t worry, we’re here to fill you in. The three-day conference...
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Today, TripleLift is excited to unveil Adaptive Commerce Solutions, a new suite of products tailored for retail and commerce buyers. This new suite is being introduced as TripleLift becomes the...
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Authored by: Alana Schept, Senior Field Marketing Manager Last week the 2024 IAB NewFronts showcased the latest trends, innovations, and opportunities in digital media and advertising, bringing...
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TripleLift has always been known for offering solutions that initially appear improbable, but later seem inevitable. We proved Native can be scaled across thousands of publishers and perform...
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Authored by: Alyssa Budke, Field Marketing Manager Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their...
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Authored by: Miranda Dennis, Associate Director, Product Marketing First-party data has become the most indispensable asset in digital advertising. And everyone wants a piece of it. Advertisers...
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Authored by: Grant Nelson, Senior Product Manager I use my GPS when I go anywhere, even if I’ve been there a million times. I trust it because it’s always been accurate. But what if my GPS was...
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Authored by: Airey Baringer, VP, Product Management In the last installment of our retail media blog series, we explored the creative challenges and opportunities in this growing ecosystem. In...
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Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their inventory and share their expertise and unique POV...
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As a premium environment, CTV often commands a premium cost. But with that cost comes expectations from advertisers around inventory, performance, and efficiency. As streaming evolves,...
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Authored by: James Oyedele, Senior Product Manager In last month’s feature from our retail media blog series, we explored the challenges and opportunities we see in today’s retail space,...
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At TripleLift, economic inclusion in media matters. Elevating digital advertising across every screen means uplifting minority-owned publishers with unique perspectives and helping them monetize...
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Authored by: Annie Vines, Senior Director, Business Development In the first installment of our retail media blog series, we introduced off-site advertising, a growing trend in the space. Brands...
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Welcome to Voice of the Publisher, powered by TripleLift. Every month we invite one of our publisher partners to provide a deep dive into their inventory and share their expertise and unique POV...
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Authored by: Caroline Gosnear, Product Marketing Manager Retail media has become a hot topic in the digital world. But what exactly is it? It’s an umbrella term that describes advertising directly...
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The holiday season has arrived, bringing the enchantment of sparkling lights, festive decorations, and a deluge of holiday-themed commercials. Q4 is the peak season for consumer spending. And it’s...
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