TripleLift's New Age of Data Infographic
As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.
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White Papers
From comprehensive guides to actionable insights for your ad campaigns, our white papers have what you need to know to be an expert in digital advertising.
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Campaign Measurement: Navigating the Present & Shaping the Future
This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.
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The New Age of Data
Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.
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CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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Global Innovation Readiness
Explore the results of our Global Innovation Readiness survey.
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State of DE&I Investment in Digital Advertising
Explore the findings from our report dedicated to improving investment in diverse-owned media.
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How Off-Site Advertising Can Lead Retail Media's Next Big Growth Phase
Discover how off-site advertising is shaping retail media trends, investment, and strategy in our exclusive whitepaper created with eMarketer.
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The Current State of the CTV Buyer
TripleLift conducted a survey of 408 CTV buyers in the US across key buying teams with questions related to CTV buying behaviors, requirements & perceptions. Explore the report for our findings!
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The Programmatic Buyer's Guide
Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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The Ultimate Guide to Native Advertising
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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The Anatomy of an In-Show Placement
Learn about the 5-point system that makes up The Anatomy of an In-Show Placement. Each point is essential to a placement's success and should be used as a guide when deploying In-Show ads.
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CTV Myth Busters White Paper
Check out our CTV Myth Busters White Paper to hear from our experts on how to run efficient campaigns!
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Advertiser's Guide to Unwrapping Holiday Spend
Our research team conducted a creative study perfect for all brands to leverage for holiday planning.
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