TripleLift's New Age of Data Infographic
As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.
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Data & Targeting
Get up to speed on TripleLift Audiences, our future-proofed data solution for cookie-constrained environments. Whether you're a publisher or an advertiser, you'll find everything you need right here.
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TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity
Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.
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Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand
Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.
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TripleLift Deals In The DV360 Marketplace
TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation
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Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences
A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.
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Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences
An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.
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TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships
Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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A New Signal for Success | Embracing New Signals for a Post-Cookie World
The digital advertising landscape is facing a pivotal shift as nearly half of all ad requests are no longer targetable and Google plans to restrict third-party cookies by Q4 2024.
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TripleLift Audiences Helps Automotive Company Engage B2B Decision Makers
Learn how an Automotive brand leveraged TripleLift's publisher first-party contextual and behavioral segments to engage B2B decision makers
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A New Signal for Success | Innovation Showcase w/ Airey Baringer, VP, Product Management
Enjoy an enlightening Innovation Showcase led by Airey Baringer, VP of Product Management at TripleLift.
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Polestar Drives Conversions with In-Feed Native
TripleLift’s in-feed formats exceeded expectations for Polestar and emerged as one of the top performing digital channels outside of search.
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Introducing TripleLift Audiences
Our solution empowers forward-thinking publishers and advertisers with a portfolio of targeting options that can reach a desired audience or hit a desired KPI, all in cookie-constrained environments.
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TripleLift Audiences: It’s Time to Go Cookieless
With nearly half of the internet already unaddressable via third-party cookies, Advertisers need a new way to connect with their audiences. Enter first-party data.
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TripleLift Audiences: How it Works
TripleLift Audiences uses publisher first-party data, powered by our 1plusX technology, to address audiences across browsers free of third-party cookies.
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TripleLift Audiences: Achieve Better Results
TripleLift Audiences helps increase CPMs for publishers and decrease CPCs for Advertisers—and it's all powered by first-party data. You can achieve better results without cookies. We can help.
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TripleLift Audiences: Easy Activation
TripleLift’s Curated Audiences are built for you and maintained by us— and are available for activation now. Connecting with your target audience has never been easier or more effective.
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TripleLift Audiences: Privacy-First
Consumers want more privacy. TripleLift Audiences leverages first-party data to give advertisers accurate, effective targeting, and publishers greater monetization—all without third-party cookies.
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TripleLift Audiences Outperforms CPC Goals at Significant Scale
Looking for help achieving CPC goals, an international technology brand teamed up with TripleLift for their recent product launch.
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Cookie Deprecation Has Already Begun. Make First-party Data Your MVP
2024 won’t be the beginning of cookie deprecation, it’ll be the end of it. A strategy based on first-party data is the key to cookieless success. Let’s dive in. The Problem: Third-party Cookies...
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The Results Are In: TripleLift Audiences Provides Superior Targeting and Monetization
Ready or not, in 2024, we’ll all be living in a digital world without third-party cookies. Fortunately, test results show that our solution for targeting in cookie-constrained environments are in...
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