A Decade of Creative Innovation: Driving Results on CTV
In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?
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On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.
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The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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The digital advertising landscape is facing a pivotal shift as nearly half of all ad requests are no longer targetable and Google plans to restrict third-party cookies by Q4 2024.
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Enjoy an enlightening Innovation Showcase led by Airey Baringer, VP of Product Management at TripleLift.
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Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.
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In the ever-changing world of advertising, innovation reigns supreme. Explore the latest in new CTV advertising solutions in this insightful panel from the IAB NewFronts.
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Our solution empowers forward-thinking publishers and advertisers with a portfolio of targeting options that can reach a desired audience or hit a desired KPI, all in cookie-constrained environments.
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Extend your programmatic video efforts and achieve CTV campaign success.
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With nearly half of the internet already unaddressable via third-party cookies, Advertisers need a new way to connect with their audiences. Enter first-party data.
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TripleLift Audiences uses publisher first-party data, powered by our 1plusX technology, to address audiences across browsers free of third-party cookies.
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TripleLift’s Curated Audiences are built for you and maintained by us— and are available for activation now. Connecting with your target audience has never been easier or more effective.
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TripleLift Audiences helps increase CPMs for publishers and decrease CPCs for Advertisers—and it's all powered by first-party data. You can achieve better results without cookies. We can help.
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Consumers want more privacy. TripleLift Audiences leverages first-party data to give advertisers accurate, effective targeting, and publishers greater monetization—all without third-party cookies.
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We believe we only win when everyone wins - advertisers who require better performance, publishers and platforms who seek greater monetization, and consumers who want better ads experiences.
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Innovative formats, executed beautifully. From split screens to virtual product placement, we're making less intrusive, more effective CTV ad experiences that increase revenue per stream.
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There is a lot of uncertainty when it comes to buying in CTV. Let us breakdown CTV myths when it comes to running efficient campaigns.
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