Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences
A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.
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Research
Let’s innovate together. Explore insights, thought leadership, and proprietary studies produced by TripleLift. No matter what you’re looking for, you’ll find it here.
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Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences
An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.
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Campaign Measurement: Navigating the Present & Shaping the Future
This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.
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Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video
A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.
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The New Age of Data
Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.
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A Decade of Creative Innovation: Driving Results on CTV
In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV
As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?
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CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships
Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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TripleLift High Impact Display: Vertical Video Case Study
A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.
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TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand
TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.
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Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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The Impact of Enhanced Spots on the Surrounding Content
TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE
Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.
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Native Best Practice Guide
Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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Debunking Misconceptions About Buying CTV Through SSPs | TripleLift
SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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Enhanced Spots Improve Brand Impact in Study with TripleLift & MediaScience
TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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Global Innovation Readiness
Explore the results of our Global Innovation Readiness survey.
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State of DE&I Investment in Digital Advertising
Explore the findings from our report dedicated to improving investment in diverse-owned media.
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Prominent Kids Snack Brand Partners with TripleLift for Product Line Expansion
TripleLift drives awareness of popular kids snack brand's new product line as they continue expanding their market reach.
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