High Impact Enhanced CTV Spots | TripleLift
In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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Research
Let’s innovate together. Explore insights, thought leadership, and proprietary studies produced by TripleLift. No matter what you’re looking for, you’ll find it here.
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CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
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TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships
Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences
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TripleLift High Impact Display: Vertical Video Case Study
A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.
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TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand
TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.
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Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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The Impact of Enhanced Spots on the Surrounding Content
TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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Andrew King on Maximizing Attention in Streaming Environments | Beet.TV at POSSIBLE
Andrew King, VP of Product at TripleLift, highlights the role programmatic advertising plays in maximizing audience attention in streaming environments and describes the success of recent campaigns.
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Native Best Practice Guide
Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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Debunking Misconceptions About Buying CTV Through SSPs | TripleLift
SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.
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Enhanced Spots Improve Brand Impact in Study with TripleLift & MediaScience
TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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Global Innovation Readiness
Explore the results of our Global Innovation Readiness survey.
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State of DE&I Investment in Digital Advertising
Explore the findings from our report dedicated to improving investment in diverse-owned media.
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Prominent Kids Snack Brand Partners with TripleLift for Product Line Expansion
TripleLift drives awareness of popular kids snack brand's new product line as they continue expanding their market reach.
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Kantar & TripleLift Join Forces to Quantify Brand Impact
Check out how TripleLift harnessed Kantar's powerful insights to optimize a campaign for a popular tech giant to drive brand awareness.
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A New Way to Advertise in CTV, Powered by TripleLift | IAB NewFronts 2024
In the ever-changing world of advertising, innovation reigns supreme. Explore the latest in new CTV advertising solutions in this insightful panel from the IAB NewFronts.
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TripleLift Outperforms iSpot CTV Benchmarks
In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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TripleLift & Adelaide Partner to Drive Attention for Beauty Brand
TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign's high attention score successfully drove site and store visits.
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CTV In-Show Ads Elevate Brand Perception for CPG Brand
See how a popular chocolate brand leveraged TripleLift's In-Show Split Screen ad format to elevate awareness and perception amongst their target audience via non-intrusive CTV ad experiences.
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Contextual Targeting in CTV
TripleLift is leading the way to solving the lack of standardization across the industry by offering advertisers the most robust set of targeting levers to help advertisers exceed their campaign goals
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