Correcting Bid Discrepancy & Improving Campaign EfficiencyEnter content here
Following a wrapper integration health check with a premium international publisher, TripleLift’s Publisher Operations & Yield Team discovered a significant bid discrepancy, caused by inefficiencies created by their prefetching and ad refreshing, resulting in many ill-fated bids.
TripleLift’s Publisher Operations & Yield Team shared their findings with the publisher via screenshots of their page code, followed by a detailed explanation of how the publisher’s setup was eroding both buyer bids and revenue, especially with DSPs, whose algorithms work on cost efficiencies.
Finally, they recommended adjustments to ensure that 90% or more of TripleLift’s bids would reach their ad server.
Takeaways: Improving Campaign Efficiency Starts with Your SSP Partner
After implementing the recommended changes, 94% of TripleLift’s bids appeared on our partner’s ad server, increasing by 37 percentage points. In addition, the Downstream Win Rate (DWR**) increased by 62.5% in just one month. As a result of the optimizations, the partner achieved improved revenue and increased efficiency with TripleLift and all their other SSPs.