Contextual Targeting in CTV
TripleLift is leading the way to solving the lack of standardization across the industry by offering advertisers the most robust set of targeting levers to help advertisers exceed their campaign goals
TripleLift's CTV Offering
TripleLift is leading the way to solving the lack of standardization across the CTV industry by offering advertisers the most robust set of targeting levers to achieve transparency through affordable and direct video ad buying. While there is still a ways to go when it comes to increasing the amount of contextual data available to buyers, TripleLift is committed to offering radical transparency via differentiated controls and tools exclusive to SSPs to help advertisers exceed their campaign goals across the CTV marketplace.
What is Content Metadata?
Content metadata is the data sent from publishers in the bid request that helps describe and categorize content—think genre, rating, language, channel, network, title, series, and episode. CTV contextual targeting is 1.2 to 2.5x more effective than other types of targeting.
Contextual Targeting Solutions & Best Practices
Genre: Use for transparency, scale, brand safety, or as a proxy for audience. Include or exclude certain genres without having to remove an entire list of publishers.
Language: Align with authentic programming and reach diverse audiences across inventory in specific languages.
Rating: Use as a brand safety tool to avoid mature content or children's content and narrow in on intended audience demographic without sacrificing scale.
Network & Channel: Reach exclusive audiences of cord-cutters and cord-nevers across top-tier streaming content.
Series & Title: Leverage your SSP to target a specific show series or episode title even if it’s not available in the bid request.
About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.