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TuneIn Taps TripleLift to Bolster Native and Branded Video Offering

Published Date
Author Oyin Abatan

Expanded partnership also includes integration with TripleLift’s In-Stream and Display inventory

TripleLift, one of the fastest growing ad tech companies in the world, and TuneIn, the leading live streaming and on-demand audio service, today announced a partnership to expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally. In addition to the formats, TuneIn buyers now have access to TripleLift’s In-Stream and Display inventory.

“Thanks to an easy and efficient integration with TripleLift, we saw almost immediate results with their Native and Branded Video formats. In fact, completion rates for Branded Video average more than 60%, giving us confidence that our users appreciate the quality of an ad experience that complements their listening experience,” said Rob Deichert Chief Revenue Officer at TuneIn. “Now, with TripleLift, our brand partners have access to more seamless and integrated ways to reach our unique listeners across desktop and mobile properties.”

“Native ad formats advance the objectives of the three most critical parties in advertising: publishers, advertisers, and consumers. As one of the most respected and accessed audio platforms in the world and a leader in programmatic advertising, TuneIn recognized the value of native and embraced the opportunity giving advertisers a seamless, integrated way to increase reach and awareness with their unique audience,” said Michael Lehman, SVP Global Supply at TripleLift. “Not only does this partnership create new, native-only ad opportunities on TuneIn, it gives TuneIn’s listeners an ad experience that is a natural extension of the content they’re tuning into.”

With over 100,000 radio stations, live play-by-play, sports, news, podcasts and music, TuneIn reaches 75 million monthly active listeners globally across over 200 connected devices. Since launching the integration, TuneIn experienced a 15% increase in daily in-app revenue, and robust eCPM increases for Mobile.

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