TripleLift Announces Leadership Changes
Dave Clark announces decision to step down as TripleLift CEOTripleLift details formation of new Office of the CEO TripleLift, the ad tech platform elevating digital advertising across every...
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Press Archive - TripleLift
Programmatic Advertising Platform Reinvented
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TripleLift Launches Global Readiness Scorecard, Showcasing AI, Retail Media, Addressability and CTV Preparedness Levels
New findings show the U.S. is the most prepared market when it comes to areas like retail media, but concerns arise for all around addressability and AI. TripleLift, the ad tech platform elevating...
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TripleLift Kicks off Cannes With a Lineup of New Capabilities
The ad tech firm announces investment in advancements across Native, Retail Media, Connected Television, and their latest launch of Audiences. As the industry gathers at Cannes, TripleLift is...
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TripleLift Releases Global Research Addressing the State of DE&I Investment in Digital Advertising
TripleLift, the ad tech platform elevating digital advertising across every screen, today released a global research report on the State of DE&I Investment in Digital Advertising.
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TripleLift Unveils TripleLift Audiences, a Cross-Site Targeting Solution Without the Reach Limits and Data Costs of ID-Based Alternatives
TripleLift Audiences, powered by first-party data, enables advertisers to outperform cookie-based tactics. Made possible by TripleLift’s acquisition of the first-party data-platform 1plusX,...
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TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further...
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TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosyste
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience...
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TripleLift’s 2023 Snapshot: A Year of Effectiveness and Results for Advertisers and Publishers
As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023 year marked by innovation, strategic partnerships, and a commitment to...
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TripleLift and LiveRamp Expand Partnership to Deliver Best-in-Class Reach by Combining First-Party Publisher and Advertiser Data
TripleLift Audiences and RampID allow users to create lookalikes of their own data to expand audiences across any environment Ad tech platform TripleLift, and data collaboration platform LiveRamp...
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TripleLift Releases Industry’s First Test Results of 3rd Party Cookie Replacement Solution
Results: 33% Improved CPCs for Advertisers and 26% Improved CPMs for Publishers 1st Party Data Outperforms Both Cookie and Non-Cookie Buys TripleLift, the ad tech platform elevating digital...
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TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has partnered with Adelaide, the leader in attention-based media quality measurement, to...
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TripleLift Appoints Bob Coon to Newly-Created Role of SVP of U.S. Sales
Respected executive with years of experience in connected television, retail media, and data and targeting will lead new sales development for brands, agencies and DSP partnerships TripleLift, the...
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TripleLift Announces New Audience Targeting Solution Powered By First Party Data
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both...
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TripleLift Adds Independent Board Directors Adolfo Villagomez and Tony Wells to Bolster Retail Media and Data Addressability Businesses
TripleLift, the ad tech platform elevating digital advertising, today announced that it has appointed media and advertising leaders Adolfo Villagomez and Tony Wells to serve as independent board...
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TripleLift Welcomes Accomplished Industry Finance Expert Joyce Liu As New CFO
TripleLift, the ad tech platform elevating digital advertising, announces Joyce Liu as Chief Financial Officer. Liu leads financial operations for the company’s next phase of growth as it expands...
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TripleLift Expands Global Footprint With New Business Operations In ASIA Pacific
The ad tech innovator taps The Trade Desk’s Henry Shelley to lead APAC region SINGAPORE, August 5, 2021 — TripleLift, one of the fastest-growing ad tech companies in the world, today announced an...
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TuneIn Taps TripleLift to Bolster Native and Branded Video Offering
Expanded partnership also includes integration with TripleLift’s In-Stream and Display inventory TripleLift, one of the fastest growing ad tech companies in the world, and TuneIn, the leading live...
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TripleLift Names New Leadership to Oversee Technology Organization
Jaison Zachariah appointed to TripleLift’s Executive Leadership team; Dan Goldin promoted to Chief Architect TripleLift, one of the fastest-growing ad tech companies in the world, today announced...
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TripleLift & GroupM Join Forces to Drive Spend to Minority-owned Publishers
Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest...
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A New Milestone: $1 Billion in Publisher Payouts
When we first launched our native programmatic product back in 2014, digital publishing was experiencing unprecedented challenges. Facebook, Google, and other digital platforms had evolved into...
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