Efficient Digital Advertising Campaigns: Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences

BACKGROUND

An international amusement park company was looking to promote its quarterly campaign within the United Kingdom region. It was seeking to improve its target audience reach for families with young children and teens, and execute an efficient digital advertising campaign. The brand exhausted traditional contextual methods to reach its core audience, so it turned to TripleLift to explore newfound methods deeply rooted in precise targeting without the presence of cookies.

SOLUTION

TripleLift and the brand have a history of partnering to achieve positive campaign results with Online Video ad formats. To elevate its latest campaign, the brand expanded audience targeting to drive higher engagement and incremental reach. The brand looked to TripleLift Audiences, a proprietary targeting technology that leverages publisher contextual signals to build cookieless audience segmentation, to operate a deal alongside their usual Comscore contextual site list. This implementation strategy allowed the campaign to gain exposure to more curated and accurate segmentations.

RESULTS

TripleLift Audiences drove lower cost per completed views and higher video completion rates
when compared to traditional contextual targeting solutions. The positive metrics encouraged
TripleLift and the brand to redefine their contextual strategy and extend their partnership, resulting in the activation of additional campaigns utilizing TripleLift first-party audience solutions.

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