How to Achieve Better Online Video Performance
Striving to educate potential customers and drive consideration for their suite of financial services and products, a top finance brand leveraged TripleLift's Branded Video format, via deals, across multiple digital campaigns to achieve better online video performance.
With CTR (Click-Through Rate) as its KPI (Key Performance Indicator) and an ultimate goal of creating genuine connections with its target audience through engaging unintrusive means, the brand ultimately hit its goal, successfully driving traffic to its site and increasing the number of sign-ups.
Takeaways: TripleLift Deals Lead to Better Online Video Performance
The online video ads that ran on TripleLift deals, and incorporated headlines and captions, drove higher engagement than the open-exchange campaigns, with a 100% increase in CTR and a 12 percentage point increase in VCR. Additionally, we delivered more efficient deal spend, achieving a 55% decrease in average CPMs compared to the open-exchange spend.
If you'd like to take your video strategy to the next level and achieve better online video performance, check out our Resource Hub for more insights. There you'll find case studies, like how this coffee brand increased sales, or how in-stream video helped this auto brand drive awareness.