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A New Signal for Success | Embracing New Signals for a Post-Cookie World

The digital advertising landscape is facing a pivotal shift as nearly half of all ad requests are no longer targetable and Google plans to restrict third-party cookies by Q4 2024. Advertisers need first-party data solutions now. 

At the same time, eMarketer highlights a slow transition away from cookie reliance, as a significant portion of programmatic budgets are still investing in cookied inventory. 

This panel brings together leading industry figures from diverse media backgrounds to discuss necessary, innovative identity solutions essential for navigating the digital advertising industry’s transition to a cookie-less world. 

Watch this clip from A New Signal for Success to discover how you can proactively adjust your advertising strategies before third-party cookies disappear completely.

Overview of TripleLift Audiences, Our First-Party Data-Based Solution:

Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees. TripleLift Audiences is now available in the US with rollouts expected in Australia, Canada, France, Germany, and the United Kingdom later this year.

About TripleLift: 

We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at

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