Native Drives Lower Funnel Efficiency for Luxury Auto Brand
Learn how high-impact Native formats helped a luxury auto partner improve CPA performance, CPM efficiency, and viewability.
A luxury automotive brand partnered with TripleLift to improve lower funnel efficiency and maintain high viewability
Background
Seeking to engage key audiences, a prominent luxury auto brand approached TripleLift to improve lower funnel efficiency and maintain high viewability. The campaign creative had to include high-impact elements and an engaging user experience, scalable across audiences, tactics, and premium inventory channels within the feed of publisher content.
Approach
In order to meet the client’s needs, TripleLift began with carefully considering the correct format. Ultimately, TripleLift leveraged high-impact native formats, Image and Scroll, to effectively engage users. To further optimize the campaign toward the client’s goals, curated performance deals were carefully chosen to access premium in-feed native inventory. Finally, key audience targeting was included to reach qualified users, encourage conversion, and drive site-side action.
Results
The campaign was a resounding success. The carefully crafted strategy led to significant results for the brand, delivering above benchmark in multiple areas of consideration. Cost per acquisition improved consistently throughout the flight, to the tune of a 74% increase in efficiency by the end of the campaign. Moreover, the performance deals activated in the campaign also improved efficiencies, and better yet, the strategic focus on time of day and week, top cities, device type, and lookalike targeting tactics, dramatically improved lower funnel performance for the client. Specifically, the campaign achieved a CPM 15.4% more efficient against benchmark and 13.2% higher viewability. Not too shabby.
Conclusion
When all was said and done, the partnership between the client and TripleLift led to a successful campaign that delivered results far above benchmark. So, if you’re an advertiser looking to develop a lower funnel strategy for your automotive brand, or just looking to improve the one you have, reach out, we’re here to help.
Contact Automotive@triplelift.com