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DMEXCO 2022 | Third-Party Cookie Deprecation | TripleLift

"I think the biggest opportunity with third-party cookies getting deprecated is going to have to rethink really how we capture data and do it in a much more user-focused, privacy-safe way," says Andreas Lux-Wellenhof, Head of Programmatic Supply EMEA at Google. Hear the rest of the biggest opportunities when third-party cookies get deprecated that were discussed at DMEXCO from Alwin Viereck, Head of Product Management at United Internet Media, Gwenola Coicaud, Managing Director Retail Media Demand, EMEA from Criteo, Abdelkader Barjiji, Senior VP or Product Management Programmatic & Data from Ströer Media Solutions, Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA at the Trade Desk and Nils Kopnarski, Operations Director, DACH at MiQ Digital. Discover what TripleLift is all about: