Hear the three main programmatic trends from Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA, at the Trade Desk. Discover what TripleLift is all about: https://triplelift.com/
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Hear Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA at the Trade Desk main takeaway from DMEXCO. Discover what TripleLift is all about: https://triplelift.com/
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"Sustainability [is the biggest challenge in the advertising industry]. When we talk to advertisers, when we talk to brands, it's something that will become increasingly more important. It's not just
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What're the biggest CTV challenges for publishers and advertisers? "For publishers, it's probably the fact that advertisers aren't really sure yet what to make of this channel. Is it TV? Is it a digi
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"I think there will be three pillars. I think you will have cohort targeting, but it's first-party driven - so by publishers. The second pillar will be one-in-one targeting with login ID solutions lik
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"There's no particular answer to [the best SPO/DPO to better drive efficiency.] It really depends on the publisher side and on the advertiser side. How do they apply programmatic business in the futur
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"If you don't get any curve balls thrown at you, which obviously always happens, we are very well prepared. We started preparing back in 2018 - even before that. And if you look at the opportunities t
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"I think the biggest opportunity with third-party cookies getting deprecated is going to have to rethink really how we capture data and do it in a much more user-focused, privacy-safe way," says Andre
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"I believe there are three big [programmatic] trends that we are facing right now. The first one is supply chain optimization. To have a supply chain as efficient as possible. The second one is Connec
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"The one thing that everyone should take away from DMEXCO is that the future of identity is now," says Sven Hagemeier, Lead Senior Director of Inventory Partnerships - EMEA at the Trade Desk. Hear th
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