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DMEXCO 2022 | Programmatic Trends | TripleLift

"I believe there are three big [programmatic] trends that we are facing right now. The first one is supply chain optimization. To have a supply chain as efficient as possible. The second one is Connected TV. How do we digitize the biggest media channel and make it more data-driven and addressable? And the third one is identity. How do we find an upgrade for cookies across all channels and devices?" says Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA at the Trade Desk. Hear the rest of the programmatic trends mentioned at DMEXCO 2022 from Alwin Viereck, Head of Product Management at United Internet Media, Abdelkader Barjiji, Senior VP of Product Management Programmatic & Data at Ströer Media Solutions, Nils Kopnarski, Operations Director, DACH at MiQ Digital, and Andreas Lux-Wellenhof, Head of Programmatic Supply EMEA at Google. Discover what TripleLift is all about on our website: