DMEXCO 2022 | CTV | TripleLift
What're the biggest CTV challenges for publishers and advertisers? "For publishers, it's probably the fact that advertisers aren't really sure yet what to make of this channel. Is it TV? Is it a digital channel? And really how to treat it and what it's best used for," says Nils Kopnarski, Operations Director, DACH at MiQ Digital. Hear from the rest of the experts, including Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA at the Trade Desk and Andreas Lux-Wellenhof, Head of Programmatic Supply EMEA at Google, about what they believe are the biggest challenges for publishers and advertisers when it comes to CTV.