DMEXCO 2022 | Biggest Challenge in Advertising | TripleLift

"Sustainability [is the biggest challenge in the advertising industry]. When we talk to advertisers, when we talk to brands, it's something that will become increasingly more important. It's not just important in our industry, but it's one of the things that we haven't really looked at in more depth," says Nils Kopnarski, Operations Director, DACH at MiQ Digital. Hear from the rest of the experts including Andreas Lux-Wellenhof, Head of Programmatic Supply EMEA at Google, Sven Hagemeier, Lead Senior Director, Inventory Partnerships - EMEA, at the Trade Desk, and Alwin Viereck, Head of Product Management at the United Internet Media about the biggest challenges facing the advertising industry. Discover what TripleLift is all about: https://triplelift.com/