Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV

As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?

TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift.

In this video interview with Beet.TV, she says consumers are looking for curated, personalized ad experiences across their devices and screens; they don’t want to be inundated with the same ads repeatedly.

Better Consumer Experience in CTV Advertising: Bridging Traditional and Innovative Ads

TripleLift is a technology company specializing in programmatic advertising solutions. Its platform utilizes computer vision technology to integrate advertisements seamlessly with content, enhancing user experience and engagement.

While innovative ad formats are valuable, traditional video ads are still the preferred way audiences receive information. TripleLift aims to bridge the gap between traditional and innovative ads.

Combining innovative ads like TripleLift In-Show and other enhanced spots improves the spot with product images or QR codes, and in turn, the ad experience.

Connecting CTV to Other Media for Sequential Messaging

As consumers engage with multiple screens simultaneously, advertisers can now do sequential messaging with CTV and on web domains. This is particularly valuable for retailers who can connect lower-funnel objectives on retail media to upper and mid-funnel objectives on CTV.

TripleLift’s dynamic overlay sits in the bottom third of the CTV screen and leverages product images and QR codes, enabling retailers to create a better consumer experience in CTV advertising without requiring high-production quality video asset

About TripleLift

We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion.

Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.