TripleLift Drives Full Funnel Results for Global Food & Beverage Brand with Innovative Audience Targeting Solution

An international food and beverage company partnered with TripleLift to increase positive perception and drive sales across their 2023 campaigns. The parent company was specifically looking to drive conversions and increase the presence of their sub-brands in the market. By utilizing TripleLift’s innovative audience targeting solutions and high-performing deals, the company ensured their content would resonate with target audiences, increasing their likelihood to purchase.

For each campaign, TripleLift utilized proprietary technology to reach the target audience in a distinctive way. Leveraging 1st party contextual and behavioral targeting across campaigns also bolstered the campaign’s strategy. To measure awareness, consideration, purchase intent, and creative message recall, TripleLift provided multiple brand lift studies to better analyze and understand each campaign’s upper funnel impact and the direct return on investment for larger campaigns.

Overall, TripleLiftdrove strong increases in unaided brand awareness and message association, increasing an average of 16 ppt and 14 ppt, respectively. Sales lift performance was also strong, with campaigns driving a +$0.16 average per household lift and achieving a $4.89 average ROAS. Notably, omnichannel campaigns with 3+ formats had the greatest impact on sales and brand lift on average.