High Impact Display Advertising Solutions Boost Brand Perception for Sports & Lifestyle Brand

Background: A Major Sports & Lifestyle Brand Wanted a New Eye-Catching Approach

A leading Sports and Lifestyle brand partnered with TripleLift to promote their new line of sneakers using an innovative and eye-catching approach. The campaign objective was to feature multiple products within a single ad unit while still maintaining an engaging viewer experience. Additionally, the brand needed to deploy the campaign quickly to align with a high-profile sporting event and ensure maximum visibility during a key moment in the season.

Solution: TripleLift High Impact Display Advertising

The brand leveraged TripleLift’s new High Impact Display suite to launch Flipbook assets, effectively showcasing the various products and highlighting their individual product details. With TripleLift’s built-in creative technology, the brand was able to transform their existing creative materials into interactive units through a quick and easy setup process. This allowed them to cut down on creative costs and approval time to swiftly launch the campaign – aligning well with their budget and timeline.

Result: A Major Impact on Key Audiences

A brand lift study conducted in partnership with Cint revealed the campaign’s impact on key
audiences, with +6 ppt. statistically significant lifts in Brand Favorability and Consideration for
households with $100k+ annual income. This audience was also significantly more likely to agree that the brand creates the most innovative products in its category, demonstrating Flipbook’s ability to highlight specific product features. In addition, the campaign delivered over 85 million impressions at a CPM 43% below the $3.03 benchmark!

For more information on our High Impact Display solutions, see this case stud