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Polestar Drives Conversions with In-Feed Native

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TripleLift’s in-feed formats exceeded expectations for Polestar and emerged as one of the top performing digital channels outside of search.

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Polestar Drives Conversions with In-Feed Native, a Top-Performing Digital Channel

Discover how Polestar partnered with TripleLift to leverage a top-performing digital channel to achieve their goals.

Polestar, in collaboration with iProspect, leveraged TripleLift to drive awareness and purchase intent (on-site test drives) of the Polestar 2 Pre-Configured models. With dual campaign objectives of driving awareness and conversions, Polestar leveraged an attention study to further understand the effectiveness of their ads, specifically analyzing the effectiveness of in-feed vs. traditional display formats.

To maximize performance against Polestar’s KPIs, TripleLift curated in-feed inventory best suited for qualified site-traffic. TripleLift’s easy-to-access deals via Curated Audiences allowed Polestar to access Performance & Sustainability deals, leveraging Google Audiences within DV360 to reach In-Market EV and Luxury Auto Buyers at scale.

TripleLift’s in-feed formats exceeded expectations and emerged as one of the top-performing digital channels outside of search. TripleLift’s in-feed formats proved to outperform traditional display across the following key campaign metrics:

Takeaway: TripleLift’s In-Feed Proves to Be a Top-Performing Digital Channel

TripleLift emerged as one of the top performing digital channels for Polestar. In addition to driving on-site test-drives, TripleLift also demonstrated:

Brand Recall

  • 108% more time spent vs. Display
  • 50% less time (6 seconds) to notice the in-feed ad vs. Display
  • 44% of respondents associated the ad with Polestar

Brand Perception

  • 23% of respondents had a more positive perception of Polestar after viewing the ad

Consideration Intent

  • 32% of respondents expressed interest in considering a Polestar EV

Purchase Intent

  • 23% of respondents mentioned they were very or somewhat likely to purchase a Polestar EV after viewing the ad

To learn more about In-Feed and other top-performing digital channels you can leverage with TripleLift, make sure to find our other case studies here.