Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.
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TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation
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An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.
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This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.
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A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.
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Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.
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In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.
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As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?
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Authored by: Alyssa Budke, Field Marketing Manager Did you miss out on the latest buzz at AdExchanger’s Programmatic I/O last week? Don’t worry, we’re here to fill you in. The three-day conference...
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Today, TripleLift is excited to unveil Adaptive Commerce Solutions, a new suite of products tailored for retail and commerce buyers. This new suite is being introduced as TripleLift becomes the...
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In the ever-changing world of advertising, innovation reigns supreme. Explore the latest in new CTV advertising solutions in this insightful panel from the IAB NewFronts.
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Authored by: Alana Schept, Senior Field Marketing Manager Last week the 2024 IAB NewFronts showcased the latest trends, innovations, and opportunities in digital media and advertising, bringing...
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In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign's high attention score successfully drove site and store visits.
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See how a popular chocolate brand leveraged TripleLift's In-Show Split Screen ad format to elevate awareness and perception amongst their target audience via non-intrusive CTV ad experiences.
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Authored by: Miranda Dennis, Associate Director, Product Marketing First-party data has become the most indispensable asset in digital advertising. And everyone wants a piece of it. Advertisers...
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Learn how an Automotive brand leveraged TripleLift's publisher first-party contextual and behavioral segments to engage B2B decision makers
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Authored by: Grant Nelson, Senior Product Manager I use my GPS when I go anywhere, even if I’ve been there a million times. I trust it because it’s always been accurate. But what if my GPS was...
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Authored by: Airey Baringer, VP, Product Management In the last installment of our retail media blog series, we explored the creative challenges and opportunities in this growing ecosystem. In...
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TripleLift has developed the creative technology to deliver High Impact In-Break & In-Show CTV ad experiences that are proven to improve brand metrics like awareness, perception, and recall.
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