Annie Vines Discusses the Intersection of Retail Media and CTV
The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.
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TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.
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TripleLift elevates brand metrics- awareness, brand favorability, purchase intent- through a combination of High Impact CTV formats.
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Explore the results of our Global Innovation Readiness survey.
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Check out how TripleLift harnessed Kantar's powerful insights to optimize a campaign for a popular tech giant to drive brand awareness.
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Authored by: Alyssa Budke, Field Marketing Manager Did you miss out on the latest buzz at AdExchanger’s Programmatic I/O last week? Don’t worry, we’re here to fill you in. The three-day conference...
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Today, TripleLift is excited to unveil Adaptive Commerce Solutions, a new suite of products tailored for retail and commerce buyers. This new suite is being introduced as TripleLift becomes the...
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In the ever-changing world of advertising, innovation reigns supreme. Explore the latest in new CTV advertising solutions in this insightful panel from the IAB NewFronts.
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Authored by: Alana Schept, Senior Field Marketing Manager Last week the 2024 IAB NewFronts showcased the latest trends, innovations, and opportunities in digital media and advertising, bringing...
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In March 2024, TripleLift outperformed iSpot benchmarks across categories including travel, electronics and communications, education, lifestyle & entertainment, and retail
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TripleLift partnered with Adelaide to measure a well-known beauty brand where the campaign's high attention score successfully drove site and store visits.
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See how a popular chocolate brand leveraged TripleLift's In-Show Split Screen ad format to elevate awareness and perception amongst their target audience via non-intrusive CTV ad experiences.
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Authored by: Miranda Dennis, Associate Director, Product Marketing First-party data has become the most indispensable asset in digital advertising. And everyone wants a piece of it. Advertisers...
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Authored by: Grant Nelson, Senior Product Manager I use my GPS when I go anywhere, even if I’ve been there a million times. I trust it because it’s always been accurate. But what if my GPS was...
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Authored by: Airey Baringer, VP, Product Management In the last installment of our retail media blog series, we explored the creative challenges and opportunities in this growing ecosystem. In...
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TripleLift has developed the creative technology to deliver High Impact In-Break & In-Show CTV ad experiences that are proven to improve brand metrics like awareness, perception, and recall.
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As a premium environment, CTV often commands a premium cost. But with that cost comes expectations from advertisers around inventory, performance, and efficiency. As streaming evolves,...
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TripleLift Audiences helps increase CPMs for publishers and decrease CPCs for Advertisers—and it's all powered by first-party data. You can achieve better results without cookies. We can help.
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At TripleLift, economic inclusion in media matters. Elevating digital advertising across every screen means uplifting minority-owned publishers with unique perspectives and helping them monetize...
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All eyes are on this national sports team in the postseason as they gain attention through TripleLift Video and Adelaide measurement!
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