Authored by: Evon Hung, Senior Analyst, Product Research As the digital landscape continues to evolve, staying on top of the latest changes can be difficult. When it comes to programmatic native,...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
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Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
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This is the first entry in TripleLift’s three-part CTV Myth Busters series!
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As people continue to cut the cord and spend more time with streaming services, you would expect that advertising agencies would put their money where audiences are. Key word: expect.
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Authored by: Peter McCue, International Research Manager at TripleLift This article was updated on February 3, 2023Recently, I was reminded of a particular blue monster’s diet journey. It was a...
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This article was updated on February 3, 2023 The Problem with Surveying Consumers About Advertising Let’s be direct — we didn’t get the desired results. We wrote and rewrote the survey, replaced...
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The great evolution of digital video has been written and worried about for over a decade now. Advertisers want to know where viewers get their content, if Connected TV ads are really working, and...
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Exploring Never-Before-Seen Research in OTT Environments Introduction A lot has changed since March. The Coronavirus pandemic has made us rethink our government, work and family institutions. In...
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2020 has been a year of disruption. We have seen almost every aspect of society be altered in some way. This has forced consumers to re-evaluate their day-to-day routines and brands to reassess...
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This article was updated on February 3, 2023 Programmatic advertising is on the rise, and with it, ad fraud. Advertisers lost about $100 billion to all types of ad fraud in 2022. Read that again....
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Video ads face a higher engagement hurdle. Where other ads may only need a quick scan to be effective, video ads rely on true engagement with the video’s story in order to drive brand recall or...
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This sponsored content example demonstrates how TripleLift was able to drive incrementality for an e-commerce brand. Click to read the case study!
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