A New Way to Advertise in CTV
Extend your programmatic video efforts and achieve CTV campaign success.
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Extend your programmatic video efforts and achieve CTV campaign success.
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TripleLift’s in-feed formats exceeded expectations for Polestar and emerged as one of the top performing digital channels outside of search.
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TripleLift Audiences helps increase CPMs for publishers and decrease CPCs for Advertisers—and it's all powered by first-party data. You can achieve better results without cookies. We can help.
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Ready or not, in 2024, we’ll all be living in a digital world without third-party cookies. Fortunately, test results show that our solution for targeting in cookie-constrained environments are in...
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Continuing with third-party cookies and Universal IDs is a game of diminishing returns. Now is the time to elevate your contextual strategy by supplementing it with behavioral capabilities.
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Authored by: Evon Hung, Senior Analyst, Product Research As the digital landscape continues to evolve, staying on top of the latest changes can be difficult. When it comes to programmatic native,...
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2024 won’t be the beginning of cookie deprecation, it’ll be the end of it. A strategy based on first-party data is the key to cookieless success. Let’s dive in. The Problem: Third-party Cookies...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Learn how buyers can leverage publisher Content Metadata to improve their CTV campaign efficiencies.
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Authored by: Andrea Ravikumar, Senior Manager, Product Research at TripleLift and Jill Patel, Product Marketing Coordinator for CTV at TripleLift This is the second entry in TripleLift’s...
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This is the first entry in TripleLift’s three-part CTV Myth Busters series!
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As people continue to cut the cord and spend more time with streaming services, you would expect that advertising agencies would put their money where audiences are. Key word: expect.
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Authored by: Peter McCue, International Research Manager at TripleLift This article was updated on February 3, 2023Recently, I was reminded of a particular blue monster’s diet journey. It was a...
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This article was updated on February 3, 2023 The Problem with Surveying Consumers About Advertising Let’s be direct — we didn’t get the desired results. We wrote and rewrote the survey, replaced...
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The great evolution of digital video has been written and worried about for over a decade now. Advertisers want to know where viewers get their content, if Connected TV ads are really working, and...
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This article was updated on February 3, 2023 Programmatic advertising is on the rise, and with it, ad fraud. Advertisers lost about $100 billion to all types of ad fraud in 2022. Read that again....
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Video ads face a higher engagement hurdle. Where other ads may only need a quick scan to be effective, video ads rely on true engagement with the video’s story in order to drive brand recall or...
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This sponsored content example demonstrates how TripleLift was able to drive incrementality for an e-commerce brand. Click to read the case study!
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