Results: 33% Improved CPCs for Advertisers and 26% Improved CPMs for Publishers 1st Party Data Outperforms Both Cookie and Non-Cookie Buys TripleLift, the ad tech platform elevating digital...
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TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both...
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Leads 200+ person global team, oversees customer success, and directs burgeoning commerce media offering Ad industry veteran Ed Dinichert is joining TripleLift, the digital media platform on a...
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Authored by: Matt Simon, Sr. Director, U.S. Sales, TripleLift As the dust settles on one of the classic Super Bowl games, it’s not just sports fans that will be taking stock. As one of the biggest...
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Connected TV (CTV) has laid the foundation for a new era in television advertising. 2022 saw a meteoric rise in time spent on the platform, surpassing linear TV viewership. In fact, in Q1 2022,...
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Free ad-supported channels (FAST) are popping up everywhere. But are they a good opportunity for advertisers? Well, with the right information, they certainly can be. With over a thousand FAST...
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This article was originally published on ExchangeWire on August 2nd, 2022Henry Shelley, Managing Director, APAC at TripleLift, outlines four steps advertisers can take to prepare for the...
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Advertisers often wonder, “How do we capture the attention of holiday shoppers?” To us, that answer is simple: gifts! Everyone loves a present, right? Especially those perfect gifts. You know, the...
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The following post was originally an email sent to TripleLift employees earlier this morning. Embrace and Drive Change is a core TripleLift Value. We react to change and embrace it – both at a...
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All the latest news and analysis covering the changing P&I landscape. Updated regularly by the subject leaders at TripleLift.
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Integration offers publishers ad podding automation to maximize yield TripleLift, a top three programmatic video supply company, and Publica, the leading Connected TV ad server, today announced an...
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The following email was sent to all TripleLift employees immediately following an all-hands meeting where Co-Founder and CEO Eric Berry announced the acquisition of the company by Vista Equity...
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