CTV Advertising in the Age of Experience
This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.
CTV Advertising in the Age of Experience
Looking to elevate your CTV ad strategy? Our infographic guide created in partnership with EMARKETER is here to help.
Connected TV (CTV) has emerged as an indispensable channel for digital advertisers. According to EMARKETER’s forecast, over half of the US population (52.7%) will choose ad-supported streaming services this year.
This data-packed snapshot, presented together with EMARKETER, includes infographics that bring their proprietary forecasts and our research outlining major trends in CTV advertising to life. See how ad experiences drive new strategies, how personalization reduces ad fatigue, and explore the variety of ad formats now available.