Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core

On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion, sharing the latest insights into the ever-evolving CTV landscape. About TripleLift CTV From information on dynamic overlay, cutting-edge brand insertion, or any of the CTV formats we offer, get the insights you need to stay up to date on the industry's newest, most exciting ecosystems. Helpful Links Homepage: https://triplelift.com CTV Resources Page: https://resources.triplelift.com/ctv-... About TripleLift We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.