Tech Company Drives Awareness and Consideration with Branded Video Campaign

Background

A multinational technology company was looking to promote their line of sustainable and secure
laptops. Their target audience was professionals, gig-workers, freelancers, and premium PC
purchasers interested in top-quality computers with high processing power. To reach these audiences, TripleLift employed a Branded Video campaign.

Solution

TripleLift and the brand have a history of partnering to achieve positive campaign results with
Native formats. To elevate their latest campaign, the brand expanded into Branded Video to drive engagement and incremental reach. Kantar’s extensive panel and live dashboards allowed TripleLift to measure efficiency throughout the campaign and optimize towards awareness and consideration intent.

Results

The campaign was a success and drove Aided Brand Awareness above Kantar’s vertical benchmark! Efficiency championed this campaign – bids garnered strong win rates while remaining significantly under video benchmarks. The positive brand lift results led to TripleLift and the brand continuing their partnership in activating additional campaigns and conducting measurement studies with Kantar.

About TripleLift

We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to econ