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DV360 Activation Guide

DV360 Activation Guide

Author Alyssa Budke

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Google’s Affinity & In-Market Audiences are Now Available on TripleLift’s Inventory Globally

We are excited to announce that as of March 2021, TripleLift advertisers can apply Google’s Affinity and In-Market audience segments to their campaigns in Display & Video 360 and leverage...
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This activation guide provides the TelevisaUnivision sales team with the steps needed to successfully go from pre-sale to activation to post-campaign for Enhanced Spots and In-Show.

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This activation guide provides the Roku sales team with the steps needed to successfully go from pre-sale to activation to post-campaign for Enhanced Spots and In-Show.

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TripleLift's New Age of Data Infographic

As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.

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TripleLift Audiences for Amazon DSP

Dive into how TripleLift Audiences drives better outcomes for advertisers

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TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity

Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.

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Horizon Media, TripleLift and Scope3 Partner to Drive Improved Carbon-Neutral Advertising Initiatives

The partnership marks a new advancement in Horizon Media’s sustainable media offerings TripleLift, the ad tech platform elevating digital advertising across every screen, and Horizon Media, the...

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High Impact CTV Activation Guide

Learn how to activate TripleLift's suite of High Impact CTV solutions.

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TripleLift CTV Solutions for Publishers

TripleLift is the only independent SSP to offer publishers a full suite of creative CTV formats programmatically at scale with creative services included as added value.

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Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand

Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.

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TripleLift Deals In The DV360 Marketplace

TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation

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TripleLift Instream Video for Amazon Buyers

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Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences

A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.

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Walmart & TripleLift SKU Image Activation Guide

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Grow CTV Market Share with Competitive Intel from TripleLift and iSpot

TripleLift has partnered with iSpot.tv to deliver first-of-its-kind measurement to help you understand your brand's share of voice in relation to your industry.

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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape. TripleLift, the ad tech platform elevating...

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Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences

An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.

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Campaign Measurement: Navigating the Present & Shaping the Future

This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.

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TripleLift Solutions for Non-Endemic Buyers

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National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots

A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.

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TripleLift Continues Executive Momentum With the Promotion of Jennifer Lee to Chief Customer Officer

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has promoted Jennifer Lee to the position of Chief Customer Officer, where she will...

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