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Debunking Misconceptions About Buying CTV Through SSPs | TripleLift

SSPs are the key to unlocking billions of untapped CTV impressions buyers need to maximize their campaigns and minimize waste.  87% of respondents believe that when it comes to CTV, which SSP they use matters. Don't let common misconceptions about buying CTV through SSPs prevent you from getting the best campaign results possible.

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From information on dynamic overlay, cutting-edge brand insertion, or any of the CTV formats we offer, get the insights you need to stay up to date on the industry's newest, most exciting ecosystems.

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About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at