Skip to main content

Company
Products
Technology
Resources
Contact Us
Login

Company
- Mission
- Core Values
- Leadership
- DE&I
- Careers
- Distinctions
Products
Technology
Resources
Contact Us
Login

Resources

ALL
- Blogs
- Case Studies
- White Papers
- Playbooks
- Videos
- Native
- Display
- Online Video
- CTV
- Data & Targeting
- Research
- Retail Media

Share this Post

Share on facebook
Share on twitter
Share on linkedin
Share on email

Home
Resources
Prepper Playbook for Advertisers

Prepper Playbook for Advertisers

The Prepper Playbook for Advertisers launches its 2023 edition to help brands and agencies plan for targeting in cookie-constrained environments.

Previous Flipbook

CTV Publisher Decreases Floor to Increase Revenue

By reducing CPM floors by just 25%, this publisher saw an increase in daily revenue of 214% and a 124% increase in win rates!
Next Article

Deals Analysis Playbook

A guide for all of your Deals needs.

Other content in this Stream

10 days ago
TripleLift's New Age of Data Infographic

As advertising evolves, TripleLift Research shows marketers' readiness for data-driven addressability.

READ DOCUMENT
about 2 months ago
Campaign Measurement: Navigating the Present & Shaping the Future

This report explores how impact and attention measurement can complement traditional metrics, and highlights key trends that will shape the future of campaign measurement.

READ DOCUMENT
about 2 months ago
National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots

A beauty brand turned to TripleLift to continue their partnership of creating innovative CTV solutions. The campaign achieved the perfect balance, driving both incremental store visits and sales.

READ ARTICLE
16 days ago
TripleLift Audiences Deals Generate Highly Efficient CPMs for Pubfinity

Pubfinity sought to future-proof with privacy-first targeting. TripleLift Audiences answered the call.

READ DOCUMENT
about 1 month ago
Flipbook High Impact Display Boosts Brand Perception for Sports & Lifestyle Brand

Discover how a leading sports and lifestyle brand successfully elevated brand perception for their latest sneaker launch using innovative Flipbook High Impact Display.

READ DOCUMENT
about 1 month ago
Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences

A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.

READ DOCUMENT
3 months ago
CTV Advertising in the Age of Experience

This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.

READ DOCUMENT
about 1 month ago
TripleLift Deals In The DV360 Marketplace

TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation

READ DOCUMENT
about 2 months ago
Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences

An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.

READ DOCUMENT
2 months ago
The New Age of Data

Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.

READ DOCUMENT
about 2 months ago
Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video

A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.

READ ARTICLE
2 months ago
Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV

As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?

Watch Video
2 months ago
A Decade of Creative Innovation: Driving Results on CTV

In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.

Watch Video
5 months ago
Global Innovation Readiness

Explore the results of our Global Innovation Readiness survey.

READ DOCUMENT
3 months ago
Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core

On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.

Watch Video
3 months ago
TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships

Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences

READ DOCUMENT
State of DE&I Investment in Digital Advertising

Explore the findings from our report dedicated to improving investment in diverse-owned media.

READ DOCUMENT
4 months ago
TripleLift High Impact Display: Vertical Video Case Study

A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.

READ ARTICLE
TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand

TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.

READ DOCUMENT
4 months ago
Annie Vines Discusses the Intersection of Retail Media and CTV

The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.

Watch Video

Return to Home

© TripleLift Inc

Company

Mission
Core Values
Leadership
DE&I
Careers
Economic Inclusion
Distinctions

Resources

Blog
Research
Privacy & Identity
Press
Case Studies
White Papers
Playbooks

Products

Media Formats
Targeting for Advertisers
Data for Publishers
Technology
Deals and Packages

Policies

Privacy Policy
Terms of Use
Creative Ad Policies
Brand Safety Policy
Exchange Supply Policies
Do Not Sell or Share My Personal Information

Certifications & Affiliations

Copyright © All Rights Reserved TripleLift
53 W. 23rd St., 12th Floor New York, NY 10010

Follow us!

Stay Up-to-Date

Receive the latest news, trends and upcoming events.