Redesigned Native Image Placements Drive Higher Consumer Engagement

Our latest case study featuring eye tracking results that prove redesigned Native image placements drive higher consumer engagement.

Native Ad Placements, Reimagined

Digital marketing is a rapidly evolving space, and Native is the perfect example of how much and fast things can change in AdTech. Native’s evolution started with banners, rich media, then programmatic, and finally, In-Feed Native ads became what we know as Native today. 

The standardization and protocol for Native ads enabled communication between the demand and the supply side to aid in the more remarkable growth of the RTB Marketplace for Native.

Specifically, it ensured alignment with placement-type definitions and categorizations for external signaling.

From higher CTRs and revenue to increased brand recall and perception, TripleLift Native redesign enables publishers to optimize their creative assets for the best performance and results.

Redesign Improvements Include:

• Creating a color scheme consistent with the publisher’s aesthetic

• Updating fonts to align with the publisher’s content

• Increasing caption real estate

Measuring Performance Increases

TripleLift’s Interaction Design and Engineering specialists conducted split testing for over 900 Native placements to measure effectiveness. When analyzing for a top-tier publisher, data revealed TripleLift redesigned Native performed better, with a more significant financial upside.

To validate the strong performance of TripleLift’s Native redesigns, the research team also deployed multiple eye-tracking studies to conduct A/B testing across various placement types. The results of these studies confirmed the effectiveness of these placements in brand recall and ad perception.

79% of viewers noted the ad units to be noticeable without distracting or intruding on the surrounding content.

66% of respondents were able to recall the brand that the redesigned placements were promoting.

Why Choose TripleLift’s Native Ads

Even with limited creative assets, your ads will dynamically render across thousands of publishers and placements. To ensure creative integrity, our proprietary computer vision technology scans each image to detect and protect critical focal points. The resulting high-quality ads scale perfectly across all sites and devices.

Some of our value propositions include the following:

• In-Feed Native blends seamlessly within the editorial feed of premium publisher environments. This means consumer attention is earned, not disrupted.

• TripleLift’s dynamic template allows one set of creative assets to render ads across thousands of publishers and placements dynamically.

• To ensure creative integrity, our proprietary computer vision technology scans each image to detect and protect vital focal points. The resulting high-quality ads scale perfectly across all sites and devices.

TripleLift offers image and cinemagraph, as well as specialty formats such as carousel, scroll, window, pharma, and reveal. Format examples can be found on our site.