New Contextual
Targeting Levers
Increased Transparency
& Scale
Greater Control
TripleLift aggregates inventory
directly from publishers, giving you
more information into your buy
and therefore a chance to extend
to even more viewers
Contextual targeting through an
SSP enables brands to align their
ads with the best suited content
and audiences depending on
campaign goals
Beneficial contextual components
like genre and language are not yet
available to target in DSPs
Why Target Live Sports with an SSP?
