Sports programming is one of the most-watched genres on
television in the US, drawing in fans across the country to
watch their favorite teams and players on the big screen.
While streaming continues to draw in more viewers than
cable TV, live sports remains one of the few variables
keeping the cable bundle together. As sports fan viewing
patterns evolve and media rights continue to expand, it is
clear that fans are following live sports content as it
becomes more available across streaming platforms.
TripleLift is proud to partner with the industry's top sports
streaming platforms and is committed to offering
advertisers direct video ad buying across TV's most highly
viewed content like Monday Night Football, College
Football, MLB, NHL, NBA, MLS and more.
Take advantage of TripleLift's menu of scalable targeted
sports bundles from premium in-game coverage to
mainstream sports news, game highlights, replays, and
more- there is no shortage of quality content for
advertisers to align with.
of cable subscribers said they would cancel
their cable subscriptions if they could
access live sports through streaming.
Did you know?
44%
Source: MNTN research, Magnite
2016 2017 2018 2019 2020 2021 2022 2023
• North America
• Western Europe
• Rest of World
CTV Spend on Sports Rights, in Billions
8.5
5.2
2.9
2.0
1.8
0.4
0.9
0.1
