Live Sports:
College Basketball
Leverage premium, in-game video inventory to reach
college basketball fans tuning in during the regular
season and into March Madness
Networks
• $28 CPM Floor, $38 March Madness CPM Floor
• Conference Tournament Games, Live Women's March
Madness, Shoulder Content for Men's March Madness
• March Madness Coverage across DIRECTV STREAM &
DIRECTV Everywhere
• Traditional TV Pods (:15s, :30s, :60s)
• Activate with DSP of Your Choice
Premium Video Inventory
