Live Sports by the Numbers: Get in on the Action
Source: Statista, MNTN research, Magnite, Nielsen
Live sports is
shifting to
streaming
Sports is the most
valuable genre to
reach audiences
Sports streamers
respond well to
advertising
The more
personalized the
better
Co-viewing is the name
of the game
118 million U.S. viewers
will stream their favorite
sports by 2025, an
increase of 71%
compared to 2021.
65% of adults 18-34
watch live sports outside
of linear TV.
Nearly 50% of the US
population watches live sports
with 53% of adults who watch
or stream sporting events at
least once a month.
75% of SVOD users in the US
are sports fans.
49% of live sports streamers
find TV ads to be an important
part of the TV viewing
experience.
62% said they had discovered
new products as a result of
watching ads on streaming
services.
67% of sports streamers
said they pay more
attention to ads that match
their lifestyle and interests.
According to Nielsen, 66% of
viewers above 18 years old are said
to watch live sports in restaurants or
bars, and 53% report watching at
someone else's home.
Over 50% of millennials and Gen Z
watch live sporting events via
streaming platforms.
Sports fans' viewing
behaviors are shifting,
and your budgets should
be too!
Take advantage of your SSP to
help aggregate all of the
channels and platforms to
reach sports fans across the
streaming ecosystem.
Leverage TripleLift's
Measurement Solutions for
post-campaign insights
around brand perception and
action taken post-exposure.
Use contextual signals like
network, genre and
language to target and
reach audiences at a more
granular level.
Work with TripleLift to find new
inventory across premier and
mid-market publishers with niche
audiences you have yet to tap into.
TripleLift Tips:
