Guides & Playbooks- PDF

Live Sports with TripleLift CTV Spots

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DIRECTV offers the best of live TV and on-demand content on multiple devices, delivering a premium ad experience across 70+ cable networks including entertainment, news and live sports. With more than 36 in-market regional sports networks, DIRECTV is the leader in live sports. Whatever your passion, DIRECTV has got your game, giving you local, regional, and national coverage to satisfy your sports cravings! Reach Sports Fans Where They're Watching with $34 CPM Floor $33 CPM Floor $33 CPM Floor $31 CPM Floor $31 CPM Floor 67% Male 90% HHI of $50K+ 81% Own a Home 33% Female DIRECTV Total Live Sports Audience Profile 42% Have Children +57% Monday Night Football streamed by DIRECTV viewers vs. non-DTV viewers (A18-49) Did you know? 47% of DIRECTV viewers spend at least half of their time watching sports 73% HHI of $75K+ 58% HHI of $100K+ 60% Have a College Degree

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