Better Holiday Targeting Starts with Better RelationshipsEnter content here

There’s no time to waste when it comes to building a strong relationship with your target audience this holiday season. Our newest guide, "The 2023 Holiday Targeting Handbook" is full of the insights you need to optimize your holiday targeting with messaging and customer experience insights crafted to reach your consumers at the perfect time.

Takeaways: Holiday Targeting Tips by Generation

Gen Z

• Leverage Native and Branded Video’s custom headline and caption to increase brand recall by 60%

• Feature lifestyle imagery to capture user attention on social and drives 26% higher engagement

• Activate the Black Friday/ Cyber Monday Tentpole Package

Millennials

• Achieve 3x higher CTR by leveraging custom CTA to highlight rewards and loyalty programs

• Target mobile placements

• Be upfront about pricing, shipping times, and product quality in your copy

Gen X

• Set your landing page to drive to your loyalty program sign-up

• Start highlighting your fulfillment options in mid-October

• Leverage positive customer reviews in your copy to build trust

• Be specific when describing your product, include details like features and materials

Boomers

• Feature your products’ prices in your copy

• Activate TripleLift video products: Branded Video, In-Stream Video, and CTV Spots

• Addressing specific audiences in your copy during tentpole moments drives more engagement than other points of the year

If you're looking for more holiday resources to kick your holiday planning up a notch, make sure to check out the Holiday Hub, including our 2023 Guide to Unwrapping Holiday Spend.