The Programmatic Buyer's Guide
Take the stress out of the programmatic buying process. The Programmatic Buyer's Guide addresses common misconceptions and challenges in critical areas of the buying journey.
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Latest Content
Welcome to your library of the latest TripleLift white papers, case studies and articles.
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CPG Brand Drives Omnichannel Performance by Repurposing YouTube Assets
See how a top international CPG brand leveraged TripleLift’s added value creative services to repurpose their YouTube assets to activate an omnichannel campaign that delivered high VCR with low CPM.
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- Guide My Sleigh
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TripleLift Audiences Outperforms CPC Goals at Significant Scale
Looking for help achieving CPC goals, an international technology brand teamed up with TripleLift for their recent product launch.
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Advertiser’s 2023 Guide to Unwrapping Holiday Spend
We’ve done the research to deepen our understanding of consumer values, allowing us to help brands design winning strategies that build relationships and increase ROI this holiday season and beyond.
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Finance Brand Increased OLV Performance with TripleLift Deals
How a top finance brand leveraged TripleLift's Branded Video format, to achieve better online video performance.
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Publisher Case Study - Correcting Bid Discrepancy & Improving Efficiency
Learn how TripleLift's Publisher Operations & Yield Team helped a global partner improve their efficiency, Downstream Win Rate, and rCPM following a bid discrepancy issue.
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Publisher Case Study - Increasing Viewability and Revenue
A major publisher revenue amplification partner was experiencing low viewability across their ROS/RON placements. Learn how TripleLift helped them increase their viewability and revenue.
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CTV Publisher Decreases Floor to Increase Revenue
By reducing CPM floors by just 25%, this publisher saw an increase in daily revenue of 214% and a 124% increase in win rates!
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TripleLift Audiences Exceed Benchmarks
TripleLift’s cookieless targeting solution exceeds efficiency benchmarks, and outperforms third-party cookies.
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TripleLift Outperforms the Competition Delivering More for a Retailer
Learn how TripleLift rose to the top of the pack for an advertiser looking to consolidate video partners.
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The 2023 Holiday Targeting Handbook
There’s no time to waste when building a strong relationship with your target audience this holiday season and TripleLift’s Research Team has the insights you need to optimize your holiday dollars.
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The Ultimate Guide to Native Advertising
Native Advertising is an effective way to build trust within your target audience. Click here for our ultimate guide to native advertising for advertisers!
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Mastering Programmatic Native: Frequently Asked Questions About Your New Favorite Digital Marketing Ads
Authored by: Evon Hung, Senior Analyst, Product Research As the digital landscape continues to evolve, staying on top of the latest changes can be difficult. When it comes to programmatic native,...
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Coffee Brand Achieves Increased Sales Lift with HiVIEW
A coffee company achieves brand-changing sales lift results due to TripleLift's HiVIEW and omnichannel offerings.
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Programmatic Native Advertising: How It’s Performing Now & Where It’s Going
Authored by: Evon Hung, Senior Analyst, Product Research This is the second entry in TripleLift’s three-part programmatic Native blog series: Ultimate Guide to Native Advertising. Don’t forget to...
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Native Best Practice Guide
Developing impactful creative is essential in order to see success with native ads. Click here for our best practices for native ad creative!
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How Marketers Make the Most of Native Advertising for a Successful Media Mix Strategy
Authored by: Evon Hung, Senior Analyst, Product Research This is the first entry in TripleLift’s three-part Ultimate Guide to Native Advertising series. Success is a multi-faceted word. In...
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Native Ads Drives Lower Funnel Efficiency for Auto Brand
Learn how a major auto brand improved their lower funnel efficiency without compromising viewability with TripleLift's Native advertising formats, curated performance deals, and audience targeting.
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In-Stream Video Drives Market Awareness for Luxury Auto Brand
Learn how a luxury auto brand built awareness with their key audiences using TripleLift's In-Stream Video.
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eCommerce Retailer Crushes CPA Goals with TripleLift
In a recent success story, an eCommerce retailer partnered with TripleLift to create a format-specific, turn-key CPA strategy.
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