Supporting Underrepresented Voices in Digital Advertising

June 1, 2021

Narender Kumar

Advancing equality one impression at a time

In 2020, the social justice crisis peaked in the United States with the death of George Floyd. TripleLift, like many companies at the time, knew that this moment in history was an awakening. We, as an ad tech organization, and as a community of diverse employees, had to do better.

Since 2020, TripleLift has implemented a diversity, equity and inclusion strategy. DE&I is now a critical component of the way we work, and how we do business. Our accountability starts at the top, and we focus on supporting each and every one of our employees. We make efforts to reach out to underrepresented communities to recruit diverse talent, and we celebrate awareness months by raising money for charity, educating allies, and having in-depth discussions on how we can do better for our society as a whole, and to lift voices in TripleLift.

One of the key elements of our DE&I strategy also includes generating economic wealth and investing in underrepresented communities by creating business opportunities. Our Underrepresented Voices ETD (UNREP) was created to advance equality by packaging impressions on Black, LGBTQ, Latinx, AAPI, and Women Owned Publishers. We launched UNREP because it aligns with our DE&I strategy to do more and do better for those who need to be heard. However, we’ve also seen great appetite from buyers to continue this initiative as advertisers are increasingly searching for ways to be supportive for BIPOC and underrepresented communities.

That’s why for the remainder of Q2 all UNREP deals are available at cost— meaning aside from pure exchange hosting costs, TripleLift will waive fees so that as many media dollars as possible make it to our publishers.

This is just one step TripleLift is taking, and is just the beginning of our efforts. Representation matters! Together we can make the internet a better place while supporting one another. We hope you will join us.