United Kingdom
Innovation Global
Comparison
(Knowledge)
Global
Comparison
(Readiness)
Retail Media 1.02 0.94
CTV: In - Show 0.99 1.00
CTV: In - Break 1.01 1.07
Addressability
Solutions
0.96 0.98
AI/Machine
Learning
1.02 0.90
GLOBAL INDEX
How does the U.K. compare to other regions?
Read as: U.K. advertisers are 10% less likely to be prepared for AI/
Machine Learning solutions in comparison to other countries surveyed
Readiness
Knowledge
Average Readiness
3.81 **
Average Knowledge
3.97**
Ready
to
Execute
Artificial Intelligence Addressability Solution Retail Media
CTV: In - Show CTV: In - Break
98%
of marketers believe that programmatic
opens new opportunities for success
*Size of data point = perceived impact to success
(i.e. how much each innovation will impact performance)
n= 206
**Weighted averages out of 5 point scale
Innovation Readiness Matrix
5
