Weights attached to Readiness Score: Familiarity (40%) + Preparedness (40%) + Impact (20%)
United Kingdom
Readiness Scores
Readiness score is 0 - 100
Retail Media CTV
Addressability
Solutions
Artificial
Intelligence
Familiar 74% 80% 73% 76%
Prepared 65% 77% 69% 59%
Top 2 Perceived Impact 27% 45% 40% 39%
Readiness Score 61 72 65 62
6
