Weights attached to Readiness Score: Familiarity (40%) + Preparedness (40%) + Impact (20%)
United States
Readiness Scores
Readiness score is 0 - 100
Retail Media CTV
Addressability
Solutions
Artificial
Intelligence
Familiar 71% 83% 70% 71%
Prepared 67% 78% 64% 57%
Top 2 Perceived Impact 20% 41% 47% 44%
Readiness Score 59 73 63 60
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