1. Mediascience + TripleLift : Marketers
Equation of Success Study 2024 (to be
released)
2. EMARKETER: France, Germany and the
U.K. Retail Media Ad Spending
Forecasts 2024
3. TripleLift + EMARKETER: How Offsite
Advertising Can Lead Retail Media's
Next Big Growth Phase
4. TripleLift's Current State of the CTV
Buyer Report, 2023
5. EMARKETER: US Marketers Expect
Content Creation to Be the Digital
Marketing Process Most Impacted by
Generative AI, 2023
6. Publicis + Yahoo: Trust Through
Transparency: The Future of AI and
Advertising
Samantha Powers
VP, Research & Insights
spowers@triplelift.com
An online survey was conducted in partnership with Advanis and
RepData . The survey was sent to programmatic advertisers in four
key markets: United States, United Kingdom, France and Germany.
Sample Sizes:
United States (n= 221)
United Kingdom (n= 206)
France (n= 201)
Germany (n= 204)
Total Global Sample (n= 832)
**Readiness score weights:
Familiarity - 40%, Preparedness - 40%, Impact 20%
Author
Methodology
Sources
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