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2
1
Consideration
Purchase
Awareness
Loyalty
Build Shopper Retention
"I'm looking for new
shoes"
"This retailer offers
styles I like"
"I can get 20% off my
first purchase"
"Should I purchase the
item in - store or shipped
for free?"
"I'll go in - store to make
the purchase"
"They're releasing new
styles for spring"
"I'll sign up for
emails to stay in the
loop"
Awarenes
s
From searching for the perfect prom dress to browsing for new
summer styles, shoppers are constantly looking for the perfect
fashion retailer. You can drive relevancy and build trust by
recognizing and meeting shoppers where they are in their shopping
journey. Here are our 3 steps for building shopper retention:
Our creative specialists analyzed platform data to compile the top
performing messaging themes for headline and caption. We then
worked with our research team to determine the best formats for each
stage of the fashion purchase journey. Continue reading to see the
shopping journey come to life.
Identify where shoppers are in their
purchase journey
Choose the story your ad can tell by
using your creative elements
Choose the formats best for delivering
the story
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