From Passion to Purchase
Body inclusivity and proper representation is a vital influencer to fashion shopping
decisions. More than half of shoppers find that most brands don't dedicate enough
attention to extended sizes. With more attention focused on diversity, equity, and
inclusion, retailers are encouraged to increase their offerings to shoppers.
Convenience
Inclusivity
Affordability is top of mind especially among parents and younger audiences with
less financial resources. In fact, 3 out of 4 shoppers seek affordability from their
clothing rather than trendiness. Options like Buy Now, Pay Later bring an advantage
to consumer accessibility which can lead to an increase of sales.
Clothing was the top category in which most consumers felt like their gender
identity influenced the products they purchased. With an increased interest in
unisex clothing, shopper openness towards full self - expression and embracing
identity is on the rise. In fact, 61% of shoppers who are allies to the LGBTQ+
community are more likely to start buying a brand because it supports LGBTQ+
equality.
Self - Expression
Purchase Drivers
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