Methodology
The research team at TripleLift conducted custom eye
tracking and brand lift studies to provide additional
insights to our first - party performance data.
Fieldwork for the eye tracking studies was collected
between March 31 - April 13, 2022. Respondents were
exposed to 30 second advertisements for various fashion
brands, services, and products. Fashion brands included
those of the department store, apparel, and accessories
divisions.
Slides 21 - 25
The report includes summaries of consumer and
market research reports regarding fashion trends.
Mintel "Men's & Women's Clothing - US 2021"
Slide 8, 11, 13 - 14
Mintel "Back to School Shopping - US 2022" &
"Children's Clothing - US 2021"
Slide 9, 12
Mintel "Watches and Jewelry - US 2021"
Slide 11 - 12, 14
Mintel "Circular Shopping: Resale, Rentals, and
Secondhand Shopping - US 2021" & McKinsey &
Company
Slide 11
Mintel "Gender Identity and Expression - US 2021"
Slide 14
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